In my last blog I talked about using social media (specifically Facebook and Twitter) to help sell your home. Well, this time around we’ll cover LinkedIn, YouTube, and what NOT to say anywhere online (whether you’re buying or selling).
LinkedIn is a social network used primarily by business professionals. And what better place to find a buyer than on a site full of active professionals (i.e. people with jobs!) who are actively pursuing career advancement through networking. Those same folks also might be relocating (to your area) for work or looking to upgrade from a starter home now that they’ve landed a big promotion. It’s easy to “list” your house on LInkedIn, post the listing on your LinkedIn status and share it with your connections.
YouTube is a great place to add enticing videos. Take potential buyers on a tour of your home, your yard, your neighborhood. Via video they can get a real feel for what life would be like in a new home. Highlight your homes most fantastic features and consider the time of day when filming. Catch that sunrise over the garden and show the perfect place to enjoy it with a cup of coffee. Then share your YouTube videos via Twitter, Facebook, and LinkedIn too!
But wherever you post your home online be careful what you’re saying and sharing. Over-sharing can negatively influence, or even kill, a deal. Don’t let on that you’re desperate to sell your home – even if you are. Facebook can be a wonderful place to commiserate and get moral support and encouragement, but not when it’s about your home for sale and potential buyers may be reading along. Letting it slip that you’re frustrated or financially tapped could get back to a buyer (or their agent), and can result in a lowball offer that might be your only offer.
On the flip side, don’t wax poetic about how much you LOVE the house you just saw and plan to place a bid on. If the seller sees that bit of information, they’re more apt to see how much love will buy them and stick to the asking price. Bottom line…whether buying or selling, stick to sharing the facts online and assume that potential buyers (or sellers) are reading every word.