In my last two blogs, I’ve shared with you some of the dos and don’ts of using social media to sell your home. And while you’re tweeting away and posting on Facebook and LinkedIn, your real estate agent also should be online and on point when it comes to social media and real estate.
Building relationships and really knowing the area in which you work are critical factors to any agent’s success, but these days what’s done electronically also can be a powerful tool to connect you with buyers. So, when choosing an agent, ask about social media. If the agent shrugs it off, walk away. I’m not saying social media will for 100 percent sure help sell your house, but I am suggesting that you shouldn’t work with an agent who is reluctant to try new things and isn’t keeping current (who knows what else that agent isn’t up on!).
At a minimum, your agent should have an active internet-based presence, including:
Facebook – An active, well-designed page that shows effort and attention to detail is what I’d look for if I were you. Ask your realtor to feature your home and link to your listing.
LinkedIn – The leading professional networking site is another place a social media savvy agent will be online. Browse the agents’ LinkedInpages to get a feel for their accomplishments and personality.
Twitter – A great way to generate excitement about a listing, Twitter can help showcase your home and get the news out that it’s up for grabs.
Blog – A blog is a nice touch too! And I’m not just saying that because I’m writing one as I type this! Blogging shows that your agent is passionate, interested, and gives you a feel for who they are. I’ve even been known to blog about particular properties (the next one might be yours!).
So, that’s the scoop on social media. Hope it helps!