Over the course of my next few blogs, we’ll be talking about social media (Facebook, Twitter, LinkedIn, TouTube, etc.) and how it can help sell your home. I’ll review what your real estate agent can and should do on your behalf, how you can harness the power of your own social networks, and what you should never do/say/post online if you’re trying to sell (or buy!) a home.
Today I’ll start with you! It’s likely that you already have a Facebook page, Twitter account, or professional profile on LinkedIn. And you’ve certainly used YouTube, even if you haven’t actually posted any video of your own.
Each of these outlets puts you in touch with lots of people – friends, family members, co-workers, old high school buddies, you name it. And each one of those people is a potential buyer (well, maybe except for your resident teenagers). So, why not let them know your home is for sale? You may not find a buyer on your contact list, but a friend of a Facebook friend might be in the market for the very home you’re selling.
Use Facebook to “list” your house. Post an album of photos, with descriptions of the wonderful features of your home. Follow up with a video tour. And then continue to share photos and information about specific aspects of your home — the lovely flowering tree on your front lawn, the pool in your backyard, that window seat that’s perfect for reading or bird watching. Talk about your neighborhood too, as well as community events and activities.
Use your Twitter account to get the word out too. “Publish” the listing there by sending a link and encourage others to retweet you. Tweet interesting facts about your home and be sure to tweet about open house dates and times (That should go on Facebook too!).
That ought to keep you busy until next time, when we talk, LinkedIn, YouTube, and what NOT to do too!