I’m not sure if you’ve ever noticed that I don’t talk about my open houses and there’s a reason for that. I don’t hold them. WHAT? you may say but it’s true – I have not found them to be an effective way to promote my listings. Over the years I have found that all an open house does is create a lot of work for both the Realtor and the home owner and usually all you get are
neighbors who want to poke around and other agents.
So I decided not to use them and instead use other ways of marketing my homes that are on the market and one of the biggest is thru social media. Most Realtors today are on social media and use it very effectively to market homes. But, at a minimum, an agent should have an active internet-based presence, including: