When I go on a listing appointment to list a house, one of the key things I go over is my marketing strategy. It is important for the potential seller to know and understand what I do to get a home sold, which is much more than just sticking a sign in their front yard… but it is also extremely important that they know what I DO NOT do.
For example: I do not do print advertising. If a seller thinks it is important to see their house in the paper, than they probably shouldn’t list with me because that is not at all part of my strategy. That is why it is so important for things to be explained up front. I tell the seller up front and they don’t ever expect to see their house in the paper, so we are all OK.
It is also important for you, when hiring an agent, to let them know what you expect. I recently had a seller that expected signs from the main road directing people to their home. We had never discussed it and when he brought it up I had to explain that it was illegal to do that in Charlotte (unless it is an Open House sign Friday-Sunday).
While no agent could have filled this particular expectation due to the legality involved, there are things that some agents do that others don’t. Do you NOT want an Open House? You need to make sure that isn’t your agent’s strategy, because for some of them it is! Do you want a link to your house that you can send out to everyone on Facebook? You better make sure your agent can do that then (I do by the way!).
Expectations are important and should be communicated from both parties!
Looking to buy or sell in or around the Charlotte area? Ask for Lara!
Lara Taylor – Realtor/Broker
Twitter – @AskforLara